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Web Hosting - Databases, What Are They and Do You Need One? 'Database' is one of the most commonly used terms that one encounters in web site design. Yet, what they really are and whether they're essential is often not clear to novices. A database is a collection of organized data, stored in files that have a specific structure. It's that organization and structure that allows for easy and rapid storage and retrieval. The need for a database generally only arises when you have a certain amount of information and that information needs to have some structure. If you have a half-dozen names and addresses to store, a database is usually overkill. If you have a blob of data with no relationships between any of the items in that blob, maintaining a database is usually more trouble than it's worth. Maintain a database? Yes, like other complex systems a database, to be effective, needs to be designed properly at the outset then kept 'tuned' for good performance. The alternative is to gradually allow the database to become more and more disorganized. That leads to difficulty in use, poor speed of retrieval and more frequent failures. With MySQL, Access or MS SQL Server, the three most common choices of database product for web sites today, setting up a database is relatively simple. Even those with limited technical skill can get one up and running just by following some simple instructions. But some thought should be given to how you want the information organized, and to maintaining the system during its lifetime. Suppose you have a set of names, addresses, email addresses, products purchased, date purchased and amount. If you have only a few dozen records it matters very little how these pieces are arranged and related. A database usually isn't even warranted in this scenario. Once you have several thousand or more records, it matters a lot. Speed, the ease of expanding the set of attributes (like adding, say, product category), and other issues come into play. Even those with little technical expertise, but a willingness to exert logical thought and invest some time, can build a very robust database. Think about how you would organize a set of data (called 'tables'). Should Name, Address, and Product be in the same table? Or should the personal information be stored in one table and any product information (product, price, ...) in another? Some experimentation may be needed to get it right, but the choices have an impact on how easy the tables are to maintain. It also affects the speed with which programs can fetch old data and store the new. Having a database also introduces new maintenance issues for the server administrator, since backups usually need to be done differently. Recovering a failed database is usually more complicated than simply re-copying files from yesterday. Ask your hosting company what tools and skills they have for dealing with any database system you consider. It's true that introducing a database creates more complexity and the need for additional thought and administrative effort. At a certain level, professional expertise will be needed. But clearly the advantages outweigh the costs in many cases. Companies large and small eventually use databases to store and organize data. At some point, you may be fortunate enough to be one of them.

How to Be a Better Employee when You Work for Yourself Whether you are just starting or you have had your own business for many years, there are many reasons why you would be a better employee when you work for yourself. The biggest reason of all is probably that you work to make your own living. You do not just get a salary. If you as the boss and owner of the business do not produce the work and effort needed, you most likely will not make any money. If your business is not only providing for you, but also for you family, it is even more important that you make profit of your company. No profit and income from your joint venture means no food on your family’s table and that is a serious problem. For this monetary reason, many self-employed workers work harder, longer and put more effort in than other employees. Another reason lies within proving that your business can be successful. You want to be top-notch in what you are doing. Whether it is manufacturing products or offering services, if it is your own business, you are taking pride in what you do and you want to prove to customers and others that you are their first choice. Then you need to deliver quality. Often times as an owner of a business, you make sure that everything is one hundred percent and that is more than you would most likely give for somebody else’s business. If you work for a company as one of their employees, you might wonder why you should work long hours each and everyday, without the benefits. However, when it is your own business, money flows right into your pockets and every profit you gain from working harder can be yours immediately. Also, if you belong to the group of people that like to decide when they start work, when they finish and what they do, then being your own boss is probably one of the best choices for you. It is easier to work better and give more energy in what you do when you can decide what exactly you want to work on. Of course, some things always have to be done, but you can more or less decide whether you want to do it now or at ten o’clock at night. Did you also know that most of people would work better when they are having people that are under them? You are trying to set an example in work ethics, hours worked and projects completed and therefore, you will put extra effort in what you do when you are working for yourself. Your employees take you as an example for how they should do their work and if you just hang around and do nothing, why would your employees be motivated to do something? But if they get feedback and motivation from you and can see that you put just as much effort or even more into the company, they are more likely willing to follow in the footprints that you have left for them. Keep in mind, that when working for yourself, you are your own resource and motivator. Therefore it is important that you keep better work ethics than when you work for somebody else to not risk what you started. A hard working company owner most often gets rewarded with a growing business and happy customers that will come back year after year. Customers do like to be appreciated and a hard working business owner that will get on their case immediately is one way of appreciation to them.

Freebie Etiquette (Yes, There is Such a Thing!) When you are on the hunt for free stuff, it can be easy to be so blinded by the offers that your manners go flying out the window completely. You may also just not realize that when it comes to taking advantage of freebies there is a general code of conduct that it pays to follow. While you are racking up the free stuff, keep these common courtesy rules in mind so that you are doing your part to keep the hunt for freebies fun and enjoyable. Freebie etiquette rule number one is to remember that there is a face behind every freebie, no matter how distant it may seem. Since so many freebies come from websites and you don’t actually have interaction with a human being while you are getting them, it can be very easy to forget that someone (or very likely, a lot of someones) worked hard to bring you that website and that free deal. If you have a problem with a website or a form while trying to get some free stuff, deal with it as respectfully as you would if you had to approach a customer service rep in person. Leaving foul-mouthed posts on a message board or unloading a barrage of outrage on a customer reply form isn’t the way forward. Someone – a real person – will have to help you, and you’ll get a lot further by treating them with respect. Respect is also the name of the game when it comes to rules attached for freebie offers. There are often restrictions in place for taking advantage of free offers, such as the age you have to be to cash in on the offer or how many offers per household can be taken. Sure, there are plenty of ways to get around these rules and “trick” a company into giving you an offer for which you are not really eligible. However, when you try to simply bleed out as many free offers as you can, you’re only making it hard on companies to be able to keep bringing these offers to you. If this freebie isn’t for you, take a back seat and make room for the folks who can take advantage of it. Your time will come. Related to this last rule is the idea of not being too greedy when gobbling up the free stuff. Just because something is free doesn’t mean you should use a “smash and grab” approach and go for as much as you can get of anything you can get. Remember that there are a lot of other people out there who like to get in on the freebies, too, and think about how you would feel if you lost out on something you really wanted because someone came along and took them all. Don’t take more than your share of any free offer, and don’t take things you don’t want or need just because they’re free. Everyone loses when you do that. Last but not least, if you have an opportunity to say thanks for a freebie, grab it. Of course, this can be hard to do when the free offers you are taking advantage of are found on the Internet, but there are still ways. Look for the customer comment field in the request forms you fill out to get your free stuff and leave a quick thank you there. You can also write a thank you on message boards and chat rooms that are associated with the freebie websites. The good will generated by your gratitude will only help convince companies that freebie offers are useful tools for reeling in the customers.