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Web Hosting - Databases, What Are They and Do You Need One? 'Database' is one of the most commonly used terms that one encounters in web site design. Yet, what they really are and whether they're essential is often not clear to novices. A database is a collection of organized data, stored in files that have a specific structure. It's that organization and structure that allows for easy and rapid storage and retrieval. The need for a database generally only arises when you have a certain amount of information and that information needs to have some structure. If you have a half-dozen names and addresses to store, a database is usually overkill. If you have a blob of data with no relationships between any of the items in that blob, maintaining a database is usually more trouble than it's worth. Maintain a database? Yes, like other complex systems a database, to be effective, needs to be designed properly at the outset then kept 'tuned' for good performance. The alternative is to gradually allow the database to become more and more disorganized. That leads to difficulty in use, poor speed of retrieval and more frequent failures. With MySQL, Access or MS SQL Server, the three most common choices of database product for web sites today, setting up a database is relatively simple. Even those with limited technical skill can get one up and running just by following some simple instructions. But some thought should be given to how you want the information organized, and to maintaining the system during its lifetime. Suppose you have a set of names, addresses, email addresses, products purchased, date purchased and amount. If you have only a few dozen records it matters very little how these pieces are arranged and related. A database usually isn't even warranted in this scenario. Once you have several thousand or more records, it matters a lot. Speed, the ease of expanding the set of attributes (like adding, say, product category), and other issues come into play. Even those with little technical expertise, but a willingness to exert logical thought and invest some time, can build a very robust database. Think about how you would organize a set of data (called 'tables'). Should Name, Address, and Product be in the same table? Or should the personal information be stored in one table and any product information (product, price, ...) in another? Some experimentation may be needed to get it right, but the choices have an impact on how easy the tables are to maintain. It also affects the speed with which programs can fetch old data and store the new. Having a database also introduces new maintenance issues for the server administrator, since backups usually need to be done differently. Recovering a failed database is usually more complicated than simply re-copying files from yesterday. Ask your hosting company what tools and skills they have for dealing with any database system you consider. It's true that introducing a database creates more complexity and the need for additional thought and administrative effort. At a certain level, professional expertise will be needed. But clearly the advantages outweigh the costs in many cases. Companies large and small eventually use databases to store and organize data. At some point, you may be fortunate enough to be one of them.

Sync your Technology with Free Organizers Found on the Net Are you looking to simplify your online presence? Do you want an easy way to keep social and business contacts organized accordingly? Do you wish you had an easy way to keep track of your different online passwords, your favorite websites and manage your life away for the computer? There are now many options for those seeking to sync their technology with their Internet life. Here are some fast and easy resources that allow you to sync your technology with your online presence. Many of these organizers make it possible for you to keep track of your web activity with your life away from the computer. Here is a quick run-down of just some of the free organizers and resources that are available on the net that can help make your life easier. Using Planner.Excite.com to Organize Your Technology There are so many organization tools these days—personal digital assistants, outlook email, smart phones, mp3 players and several others coming out every season. Many of us use several different disparate electronic planners to organize work, school, business and home. Work email, calendars and planners often overlap with personal business, school and home calendars. Wouldn't it be nice to have all of your meetings, dates, appointments and contact numbers organized in a single area? This is where Planner.Excite.com comes in. This service allows you to sync all the information on your palm pilot, pda, outlook and smart phone so that you don't have to enter the same information more than once. Moreover, it allows you to sync different schedules—work, home, business, family and school—into one master schedule that is easy to follow. Other organizational tools include email and pager reminders so that you never miss another event, date or appointment again. Organize Your Online Discussions with Delphi Do you like to hold web-based discussions or send messages for business or social purposes? If so, delphi.com is an advanced web-based messaging service that allows you easy access to threaded discussions. You can choose to keep your threaded discussions public, or protect them with a password. It's up to you. This is a great and secure way to organize your online conversations and discussions. For Easy Event Planning, Choose Evite.com Are you looking for an easy way to use the World Wide Web to organize your events? If so, turn to Evite.com, the place for electronic events and event planning. Evite.com is an easy and free service that allows you to organize all kinds of events, from baby and wedding showers to surprise birthday parties. This is an easy way to keep in touch with all your online friends and family. It is simple to use—simply create your own attractive electronic invitation and email it to everyone on your invite list. The site allows you to create and personalize your own electronic invitations using their templates. Palm.net Allows You to Sync Your Whole Life Ever wish your personal digital assistant allowed you to sync up your whole life? Palm.net allows you to do just this. This online organizer works with your handheld organizer in order to help you organize and schedule your whole life, including what's playing on television, your local movie theater, local sporting events and other activities. Organize Your Files with Visto.com What is Visto.com? This website is a calendar and task manager that allows you to organize all of your disparate files. This is a great way to organize files, especially if you work from different computers or simply need a new and easy way to store files. Choose from online file storage and organize and sync your work and home Visto files.

From the Publisher’s Desk: How Book Publishing looks from the Other Side (book publishing) Many writers aspire to writing books. Writing a book is a long, involved, difficult process. Book publishing is harder. A writer may submit his book time and time again only to be turned down again and again. He may eventually be successful. Wouldn’t it have been easier to have just gotten published the first time? Is that possible? You can improve your chances if you understand a little bit more about what happens at the publisher’s desk. Book publishers are busy people with several projects crossing their desks every day. They must make fast decisions about what will sell. They must also delegate their time efficiently in order to keep the business running. Only occasionally do publishers actually seek out work. Maybe understanding the work day of a publisher will help you to get a book published. Persistence Has a New Meaning You all know that writers must be persistent. Regardless of how many times you get shot down and your ideas are thrown in the trash, you have to keep going back for more discouragement. The idea is that eventually you’ll make it in the door. If you can get all the way through, you will finally get to the place where more of your work is accepted than declined. When working with the book publishing world, the rule is the same. If you have a book that you know will sell, you can’t give up on getting it onto the publisher’s desk again and again. You probably won’t be sending the entire book, but excerpts from it. As you continually send your manuscript again and again to publisher after publisher, you should try to market it in different ways. Publishers are looking for a particular kind of writing and will dismiss anything that doesn’t look like what they are looking for. Variation in your marketing techniques may turn a rejected book into an accepted book. The Right Stuff Book publishing is a strange area of business. The people’s tastes are somewhat fickle and a book publisher has to keep up with what kinds of books will sell. It seems that technically written mysteries will always have a place on the bookshelves, but it is unclear how many authors readers are willing to get to know. That market may be tied up until Crichton and Grisham are finished. That is just one example from one genre of books though. Publishers have to keep track of what is selling in all areas of literature. The best way for you to get your work noticed is to make it look like the other writing that is selling. Be careful not to imitate style or voice of another author. Write with your own unique words while imitating the use of popular public opinion. Another way to improve your chances of getting your work onto the right publisher’s desk is to find out who’s publishing what. Are You Barking Up the Right Tree? Some publishers specialize in a certain kind of writing. If you are writing a novel, it won’t do you any good to send it to the people who publish technical manuals. How do you find out who is the most likely candidate to publish your work? There are reference manuals at your library that will tell you the kinds of book publishing that is happening. It will contain valuable information leading you to children’s book publishers, novel publishers and textbook publishers. If the handbook at your library is not quite up to date, your next option is to check out the new release and best seller rack at the book store. Buy a few books and read them. You’ll have a much better feel for the market if you are a consumer. Book publishing is a difficult field to break into. It can be helpful to approach the issue from the direction of the publisher. Before you send out your manuscript again, there are things you can do to improve your chances. Change your marketing style so that you just may grab some better attention. Make sure that you are a book consumer yourself. You’ll get a better feel for what’s selling and therefore what a publisher will buy. You’ll also find out who is publishing which types of books. Finally, by buying the product you are trying to sell, you will improve the book economy all together. Publishers need to see people buying books before they can commit to publishing more.