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Web Hosting - Look Before You Leap
Companies that offer Internet-connected servers that provide space and bandwidth for a domain, for one or more web sites, are called Web Hosts. Large companies have private networks that allow them to host domains on their own equipment and IP address range. But for the majority of those who want an Internet presence, a 'rented' web host is a necessity.
There are a wide variety of hosting plans available. Some are free, others charge up to a $100 or more per month. Some provide nothing but a tiny amount of disk space and minimal network bandwidth. The web site owner is on his or her own for any thing else. Others offer a range of services, including server and email administration, backups, web site design assistance, troubleshooting and many others.
In the world of web hosting, you may often find yourself sharing a server with anywhere from one to a thousand or more other web sites. That allows the web hosting company to keep equipment and staff expenses lower. Many web sites are simple and low-volume enough that the arrangement works fine. When you or one or more of the others grow, it may be helpful to consider a dedicated server.
A dedicated server, as the name suggests, hosts only your domain. You can put one web site on it, or as many as you wish. You control the access. You may also, as an option, take over much of the server administration yourself. That may save you money on support costs, but cost you considerable time. If you don't have the expertise, you can end up costing yourself much more than you save.
In order to carry out those administrative functions yourself, even if you hire help, it's desirable to have some technical knowledge under your belt. Some of that knowledge will be useful, even for day-to-day tasks apart from dealing with emergencies. FTP, email administration, backup methods and other technical areas are among the more common areas you'll need to be at least somewhat familiar with.
When your web site grows to a certain size and level of complexity, you'll begin to find it worthwhile to look at implementing a database. But that brings with it a still higher level of ability, both technical and logistical or creative.
Implementing a database can be relatively simple. Designing one that provides what you want, with decent performance and maintenance that doesn't become a nightmare, will take some careful thought. Not everyone has the temperament for that type of work, especially those who prefer graphical design, content creation or development, and the many other web site tasks that are part of every implementation.
There are other, more low level administrative matters. Managing disk space, maintaining domain names, dealing with registration and changes, and a number of other 'utilitarian' tasks are also not everyone's cup of tea. Some understanding of how DNS works, as well as the design of the Internet itself, are helpful. That provides a good context for understanding the role of some of those tasks.
When you begin to seek out a web host to implement a web site, consider all these factors and look in the mirror. What kind of web hosting you should pursue is determined by a combination of who you are and what's being offered. Look before you leap.
Web Hosting - Sharing A Server – Things To Think About You can often get a substantial discount off web hosting fees by sharing a server with other sites. Or, you may have multiple sites of your own on the same system. But, just as sharing a house can have benefits and drawbacks, so too with a server. The first consideration is availability. Shared servers get re-booted more often than stand alone systems. That can happen for multiple reasons. Another site's software may produce a problem or make a change that requires a re-boot. While that's less common on Unix-based systems than on Windows, it still happens. Be prepared for more scheduled and unplanned outages when you share a server. Load is the next, and more obvious, issue. A single pickup truck can only haul so much weight. If the truck is already half-loaded with someone else's rocks, it will not haul yours as easily. Most websites are fairly static. A reader hits a page, then spends some time skimming it before loading another. During that time, the server has capacity to satisfy other requests without affecting you. All the shared resources - CPU, memory, disks, network and other components - can easily handle multiple users (up to a point). But all servers have inherent capacity limitations. The component that processes software instructions (the CPU) can only do so much. Most large servers will have more than one (some as many as 16), but there are still limits to what they can do. The more requests they receive, the busier they are. At a certain point, your software request (such as accessing a website page) has to wait a bit. Memory on a server functions in a similar way. It's a shared resource on the server and there is only so much of it. As it gets used up, the system lets one process use some, then another, in turn. But sharing that resource causes delays. The more requests there are, the longer the delays. You may experience that as waiting for a page to appear in the browser or a file to download. Bottlenecks can appear in other places outside, but connected to, the server itself. Network components get shared among multiple users along with everything else. And, as with those others, the more requests there are (and the longer they tie them up) the longer the delays you notice. The only way to get an objective look at whether a server and the connected network have enough capacity is to measure and test. All systems are capable of reporting how much of what is being used. Most can compile that information into some form of statistical report. Reviewing that data allows for a rational assessment of how much capacity is being used and how much is still available. It also allows a knowledgeable person to make projections of how much more sharing is possible with what level of impact. Request that information and, if necessary, get help in interpreting it. Then you can make a cost-benefit decision based on fact. Being Effective in Your Persuasive Writing (persuasive writing) The goal of persuasive writing is to have the ability to influence or change a persons mind with your words. You encounter these in your normal everyday life. Whether it is a politician trying to convince you to vote for them, a commercial for a company that wants you to buy there product, or from your children trying to explain the reason why they should be allowed to go to that concert, persuasion is all around. You may even use the power of persuasion on yourself, like deciding why or why not you should eat that last piece of pizza or if you really need to buy another white shirt even though it is a really good deal. Everyday you have to decide on whether one choice is better than another and why. To succeed in your persuasive writing venture you need to follow a few simple rules. You must have focus. Decide on what position you are trying to persuade. Are you for or against the topic your writing about? Choose a side and stick with it. Arguing both sides of the fence will be detrimental to your persuasion. There are three techniques that you will need to use to have convincing persuasive writing. Now you need to provide facts and evidence to support your writing. Statistics and examples are used to provide the reason people should choose you position and believe your writings. You can also include facts and evidence that demonstrate why the opposition is wrong. This should be eased into. Remember you are trying to persuade and convince them on why you position is better not offend or alienate them. This is called the logos technique of persuasion writing. Another persuasive writing technique is ethos. This is where you have to prove yourself to be a creditable person. To be able to make your readers believe that they should have confidence in what you are telling them. The best way to prove your credibility is to provide true and undisputable facts, be articulate, and explain why you are capable of proving this information to them. Pathos is the third technique you will use in your writing. This will appeal to the emotions of the readers. This can be the most important technique but also the most critical. It must be used with caution or you can just as easily turn the readers against you as you could bring them with you. Appealing to your readers emotions can be tricky. This must be done subtly To work this effectively you must have the ability to make the reader feel your emotions, the joy, the pain, the hurt whatever the case maybe. You need to pin point your target audience and write to appeal to them. What sounds interesting and persuasive to a teenager most likely will not work with a middle age woman. Whether you are targeting men or women will make a difference in you writings. Identify with your target audience. An example of this would be “only the cool kids will be wearing product XYZ” or “we know as a respectable home owner you will want to…..” By identifying with the intended audience it pulls them into what you are writing and how or why it pertains to them. Persuasive writings can be a challenge. You have to objective and opened minded to other positions of the topic at hand even though sometimes you don’t want too. Remembering you goal is just to persuade them why yours is better. This does not necessarily mean that the opposition is bad or wrong, just that yours is a superior choice. |