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Web Hosting - All About Domain Names "What's in a name?" Shakespeare asks in Romeo and Juliet. In the case of your web site the answer is: quite a lot. A domain name is the English (or other) language designator for your site. Because of the way the Internet functions, that name is associated with an IP address, a numeric identifier that computers and network components use to connect a browser to a web site. It's not mandatory that a site has a name. But directing visitors by IP address can quickly generate difficulties. Having an IP address IS mandatory, since it's ultimately the way a web site is located by other computers and network software. In the early days of the Internet the name was chosen carefully in order to help a person remember the URL. That made it easier to type, too. With hotspots on a page, great search engines, social networking and other contemporary tools, that's not as important now. But from a marketing perspective, it still helps to have a good name. It's still beneficial to have a site called 'CheapTVs.com' if what you sell are inexpensive TV sets. Calling your site, 'InexpensiveElectronicVisualDisplayDevices.com' may describe your business in some way, but it's a little harder to refer a new person to your site. Which name you choose can, therefore, affect how much traffic your site gets, how soon. Sooner or later, if you have information and/or products/services that people want, word will get around. But having a good name can certainly help. Love them or hate them, the Google company chose well. Of course, the fact is that there are millions of web sites around the world. That means, you don't necessarily get the name of your first choice. ICANN (Internet Corporation for Assigned Names and Numbers) is the internationally recognized authority for managing IP addresses across the worldwide Internet, along with the top-level domain name-parts (.com, .net, .org, .edu, and so forth). But registering a name is done by simply contacting any of a hundred organizations that work as intermediaries to establish and track the names. GoDaddy, Register.com, Network Solutions and a great many others provide the service for anywhere from free to a few dollars per month or year. You contact them by navigating to their web site. Then, using a feature they all provide, you can select a possible name. They use something called whois and other software to determine if the name is already claimed. Or, you can check yourself at www.whois.com. Registration is for a limited time, but typically renewable in perpetuity provided you pay the (usually annual) fee. You may have to go through several choices to find a domain name that isn't already in use. With so many millions of sites, the odds of you getting your first choice is slim, unless you have a highly unusual imagination. But, it's also true that domains tend to die or expire. As they do, the name becomes available for use by someone new. A method for getting on a 'waiting list' is available. You register the name you want and if and when the name becomes available, you are offered the chance to claim it. Naturally, there's competition even on the waiting list for 'good' names. There are many different ways of establishing priority that vary by company. At any given time there are thousands of so-called auctions going on to bid on names. Give some thought to your new domain name and research its availability, but don't stress over it. The name isn't everything. After all, if Google had built a search engine that delivered usable results only 10% of the time, their name would be mud.

Copyright Infringement Play It Safe: Making Sure You're Not Committing Copyright Infringement Copyright infringement is not an easy thing to explain. While it may seem as simple as not using someone else’s work, it’s not that easy. Thanks to the Electronic Frontier Foundation, and many other organizations, we have the ability to use others’ works – as long as we use it under ‘fair use’ laws. So what does fair use have to do with copyright infringement, and how can you utilize it? Fair use laws are the conditions in which you can use a copyrighted work without having to pay someone royalties. This includes when you use a copyrighted work for educational or instructional uses, criticism of the work, commentaries on the work, news reporting about the work, teaching on the work (including multiple copies for classroom use), scholarship uses, and research. This is talked about fully in Section 107 of the Copyright Code (commonly called Fair Use) and is available for you to read at your local library. Copyright Infringement in day-to-day life Sometimes, if you’re writing a paper for work or school, or if you are creating a Power Point presentation, you need to use someone’s work that is already in copyright. So how do you use it without committing copyright infringement? All you have to do is ask – the worst they can say is no, right? But, if they do say no, there are several items in the public domain which may help you to finish your project without having to commit copyright infringement. What is the public domain, and how does it relate to copyright infringement? Material that is not copyrighted is considered in the public domain – you cannot commit copyright infringement on works in the public domain. These works include things that the copyright has expired on, or is not copyright-able – such as government publications, jokes, titles, and ideas. Some creators (writers, musicians, artists, and more) deliberately put their work in the public domain, without ever obtaining copyright, by providing an affiliation with Creative Commons. Creative Commons allows people who create materials to forfeit some, or all, of their copyright rights and place their work either partially or fully in the public domain. So, how do I ensure I’m not committing copyright infringement? First of all, if you’re going to use someone else’s material, you may want to check the public domain to see if something is suitable for use, instead of trying to use someone else’s copyright. However, if you can’t find something suitable (and you can’t create something yourself), the next best thing (and your only legal course of action) is to find a piece that is in copyright, and contacting the copyright holder. When you contact the copyright holder, make sure you tell them what you want to use their piece for – whether it’s for your blog, podcast, or report – and ask them if you can use it. You may have to pay royalties, or an attribution in your piece, or a combination of both. The creator may also place many limitations on when and how you can use their material. Follow all these instructions they give you, and you’ll be free and clear to use their work as you want. Once you have permission to use a copyrighted work, you need to make sure you stay within the agreed-upon boundaries - if you veer outside their agreed terms, you may open yourself up for a copyright infringement lawsuit – which can be nasty, costly, and time consuming. If you’re in doubt, before contacting the copyright holder, contact a copyright lawyer to ensure you’re following the law – and protect yourself!

Web Hosting - Do It Yourself Administration, Things to Consider The choice of whether or not to try to administer your own web site brings with it a host, pun intended, of issues. For most web site owners, the primary focus is naturally on creating, maintaining and enhancing the site. That often is just part of managing an entire business, for which the web site is just the means to an end. That implies there will be little interest in or time left over for technical administration like database maintenance (tuning, space management, security, bug fixes), establishing and maintaining backups to ensure they're successful and usable, email administration, disk space management, applying operating system fixes for bugs and security, and other tasks. But cost is always a factor in any business. Paying for technical help can burden the budget of a new and struggling business. Consulting fees can range from a few dollars an hour to over $100. On the lower end, the poor skill level and quality of work will make it not worth even that small amount. On the higher end, you can quickly rack up expenses that will bust your business. Permanent employees are usually somewhere in the middle of that range when you add up salary, employment taxes and more. Often, server and/or web site administration can be paid for as part of the web hosting package. That cost is usually lower than independent contracting help, but those staff are usually tasked with maintaining dozens if not hundreds of servers and sites. They can, therefore, give very little individual attention to yours. Often, novice web site owners are intimidated by some of the technical requirements for server or site administration. But, as with anything, a little familiarity can show that the knowledge required is more modest than one might expect. Administration in many cases involves fairly elementary, and frequently repetitive, tasks. These can be learned easily. Using a test site or a free hosting service is a good way to practice and learn without risk or cost, other than time invested. Once that initial hurdle is jumped over, administration can be done quickly and some even find it interesting. It allows the site owner to exercise additional control over the total product, and there's satisfaction in being able to say 'I did that' even if you prefer not to do it forever. That real-life learning experience also allows the site owner to better judge any consultants or staff that are hired. It's much easier to judge if someone is providing you with an accurate assessment of a problem if you've solved it yourself. Any time-estimate they provide to fix it can also be better calculated if you've had to do it yourself. Every web site relies on a variety of factors, usually unseen, in order to continue to function properly. But the fact is that they misbehave from time to time. Deciding whether to tackle those problems yourself depends on your available time and skill set, and what it will require to get things back on track. In other words, it's a standard cost-benefit analysis that everyone has to undertake every day in life.